Starbucks prepares Starbucks Digital Network.
It will be a special online experience created in a partnership with
Yahoo! and filled with content from iTunes, The New York Times, Patch, USA TODAY, The Wall Street Journal, Yahoo! and ZAGAT, free unrestricted access to various paid sites, exclusive previews, free downloads and local community news.
All details are promised this fall, but the brand said to create the Starbucks Digital Network a new division (Starbucks Digital Ventures) is formed.
The aim is to embrace social and digital media and try new ways to bridge the third place coffeehouse experience with the digital world.
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