Timberland @BrandsTell brand has launched a new version of its official website timberland.com (pic.).
source: timberland.com
The new site contains a big historical section composed of two parts. The first one is the Timberland’s history from the early days in 1918 till the latest news, while the other is a collection of stories told by Timberland’s fans who wear these boots in their everyday journeys.
Every fan is invited to become a part of the “Timberland Earthkeepers” campaign aimed to make human’s being more nature friendly. To achieve the goal, the brand uses simple and widely available tools, such as the new Timberland’s application for Facebook users:
It is named Plant Trees and helps to plant a virtual forest, to invite friends to do the same and to rank forests to find the largest among them.
The reason is the larger the virtual forest, the more real trees Timberland plants.
This application illustrates Timberland’s offline program that will make five million trees – in five years:
