The brand launched its corporative
UPSide (pic.) that should become a window into UPS life and a possibility to meet with real UPS people (that is a big agenda because the URS stuff accounts 408 000 employees).
It is known that it will be written by Norman Black, UPS Global media services Director, who has a 20 years experience in journalism working with the Associated Press. Also, there is a big team (16! UPS persons) to support him in different areas – from franchising to airlines’ services.
On the whole, they promise a non-boring and light reading.
