Volkswagen has opened a web project to forecast the appearance of future children.
To try, two photos are needed – a picture of a possible Mum and a photo of a desired Dad. When upload, you’ll get a possible appearance for a child of this couple. Then you can send it wherever you want and, may be, it will surprise somebody.
You can try at
vw.com/babymaker (pic.).
The idea of the project is to remind consumers that sometimes the time comes to think about a new car. The brand believes that Volkswagen Routan will be the best variant for those “family” people.
The agency behind is Crispin Porter + Bogusky.