In Mexico Wrigley launched a musical project for Latin music lovers.

It is devoted to its “5” brand of chewing gum and is called “Vive Tu Música" (Live Your Music).

The aim of the project is to choose five bands from musical uploads made at vivetumusica5.com (pic.). To define, Wrigley will use a traditional vote of users.

These bands will play at the show that is scheduled on April, 30th and would be covered by LATV. The best band from these Wrigley’s five will record its album with professional producer.