Now Zippo means not only famous lighters with a rich history, but also men and women bags, accessories and fragrances.

To launch them the brand collaborates with the Italian perfumery “Mavive”, and the first product will be a cologne made exclusively for men (pic.).

It is known that it will be introduced in Italy in April of 2010 and later in the year to the rest of Europe including the UK, France, Germany and Spain. Zippo and Mavive promised the product would reflect the design of Zippo and its masculine values.