June 11, 2008 the famous coffee brand illy announced about its collaboration with Gruppo Campari to launch its branded coffee liqueur under the name “Illyquore”.

It is known, that Illyquore has an innovative recipe based on the Illy's Arabica coffee taste and has a 28 % alcohol strength per unit volume. The product will be launched in Italy in July while the rest of the world will taste it only next year. The liqueur can be drunk straight, on the rocks, or shaken and mixed in cocktails.

All brand rights belongs to illycaffè and Campari will be responsible for the distribution.