According to brands, in August these things will be presented in shops in different countries of the world and will be choosing their consumers.
BrandNews chose one of them – the PUMA Biker Jacket by Wayne Fitzell – and set some questions to its author, British designer Wayne Fitzell:
Besides Wayne Fitzell is a designer, what kind of person he is? Does he smile in the morning? Did he always want to be a designer?
I wanted to be a footballer and had several trials with premier league teams in England, but as I stayed to complete my education, then I began my design education and began to focus all my attention to Design.
You named your profession “making things”. Do you think that each thing (every piece of clothes) should have a meaning?
No. But it helps me focus on creating a garment and also I find that it can make something more interesting for the consumer.
Your PUMA Biker Jacket looks like some kind of soft and modern armour. What is this thing about? Did the idea for main design come instantaneously? Or it was very detailed and very long search – with many hours, many cups of coffee (tea?) and so on?
It certainly wasn't instantaneous (!) but it wasn’t something on which I pondered on for too long either.
It began with a look through Ducati's heritage and the history they had alongside their famous Motorcycle drivers. This gave a sense of who I was designing for (PUMA/DUCATI) and an idea of where I could take the project to. I researched vintage leather motorcycle jackets and other vintage clothing that inspired me for details.
In the end I wanted something that could be worn on the street as much as a bike and something that could be worn in different ways - the design can be worn with just the shirt part, or the quilted vest part, or indeed together for the combined look. The element of armour and protection is something that I used more in terms of aesthetics in the jacket.
Is such style congenial to you?
Yes and no. It depends on the project and overall outcome.
What color do you never wear?
I wear all colors.
When you are walking in London and see a thing you’ve designed in a shop window… What kind of feeling you have?
Proud and a sense that the hard work has paid off.
What thing (not clothes) you’d like to design one day?
Anything that makes peoples' lives easier.
Do you plan to have your own brand (or, may be, you have)?
Perhaps in the future, but at the moment I would like to design for a label already in existence.
March, 2009 © BrandNews.
