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“When it comes to being unhappy with body shape - it seems men are the new women”. That was a result of the survey held by Adidas and Men's Fitness Magazine (for product Adidas Action 3 Anti-Perspirant).

agency: 180 Amsterdam. Netherlands


It was found that 70% of men are an all-time high unhappy with their bodies. This quantity exactly corresponds to 70% of women who feel unsatisfied with their figure. Of course, it causes a lot of unsure situations:

According to Men's Fitness Magazine, one in three British men feel self-conscious about being naked in front of their girls and turn off the light for sex.

The survey also showed that 87% of all men would like to pile on more muscle. Sure, this dream could not be named “the unresolvable” but men say there are always a lot of obstacles, such as a work (over a third of men) that gives no time for sports and fitness-centers.

August, 2008.

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