According to the survey, Facebook is not only the overwhelming favorite social networking site (SNS) among college students, but, may be, the only important.
The Anderson Analytics says, among 7 leading social networking sites ranked by college students in the Anderson Analytics 2009-2010 GenX2Z American College Student Survey, Facebook was viewed as “cool” by a whopping 82% of males and 90% of females (pic.). All others were more “lame” than “cool”, and MySpace was considered "lame" by the largest portion of college students (31%).
Also, the researches point the direct connection between Facebook fan page members and the popularity of certain brands with college students.
For example, Coca-Cola and McDonald's ranked first in their categories between both genders surveyed. Both brands also had substantially more Facebook fans for their pages versus their respective number-two competitors. Strikingly, Coke Facebook fans outnumbered Pepsi fans by approximately 20 to one.
December, 2009
