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Magmic Games and Information Solutions Group (ISG) conducted the survey among more then 3 750 consumers that have purchased games, themes, music and other entertainment products for BlackBerry devices or other smartphones.

agency: Ogilvy Worlwide


Researches found that 90% of respondents who play games felt that gaming on a BlackBerry device or other smartphone device was a superior experience to that of a traditional feature-phone device. The reasons are the better image quality, larger screen size, easier controls and easier product downloading.

Over half (51%) of respondents said that they played games on their BlackBerry device or other smartphone device more than on any other type of gaming platform/hardware (computer, console, handheld, arcade, etc.). Among women this score is even higher (60%).

According to Magmic Games and Information Solutions Group, 65% of BlackBerry device or smartphone users purchase a mobile entertainment product (games, themes, music or other products) at least once every three months. The most popular games are puzzle games (e.g. Tetris, Sudoku). 60% of respondents reported that they enjoyed those types of games.

41% of respondents indicated that they played games during their workday, with 69% doing so primarily during lunch or other official breaks. 79 percent of those that play games at work said that they felt “more relaxed and less stressed out”.

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1. New survey finds Blackberry devices & smartphones aren’t just for email anymore…entertainment is the killer application…(February, 2008)
     
 
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