In the frame of its
Keep Going ® Live Healthy brand campaign, Energizer decided to survey how baby boomers felt themselves and what they thought about their health.
It was found that almost than two-thirds of baby boomers feel they are younger than their actual age. May be, it is connected with their healthy lifestyle: 57% of baby boomers make it a point to eat healthy foods, 41% exercise, 40% get routine check-ups and 17% use health monitoring devices. However, 24% do nothing in order to maintain a healthy lifestyle.
More than half (55%) of baby boomers feel they’re healthier than their parents but there is also one problem that exists for them as for their parents. Seven out of 10 (69%) baby boomers have some level of concern of hearing loss and one-third (33,3%) think they might have some hearing loss.
However only half of them (46%) have ever had their hearing checked and only 15% have their hearing checked once a year. The truth is that nearly half (47,8%) of the respondents feel that their marriage has suffered because of their spouse’s hearing loss.
This research project was conducted by Impulse Research Corporation for Energizer. The survey was conducted with a random sample of 1 067 men and women between the ages of 40 and 60, representing a cross-section of baby boomers in this age group in October 2007.
1. Listen to This: Hearing Problems Can Stress Relationships
2. Energizer Survey Finds Baby Boomers Are Feeling Younger
