As a result, Hall & Partners created the list of the most engaging brands, based on the Engager ™ model, which uses a new way to measure how people engage with brands and explores how people think and feel – both consciously and unconsciously – about brands.
It looks so:
1. Google
2.
Cadbury
3. Amazon
4. BBC
5. Facebook
6. Marks & Spencer
7. Sony
8. Microsoft
9. The Olympics
10. Dove
Commenting the results of the survey, Vanella Jackson, Hall & Partners CEO said:
“It is no surprise that Cadburys is one of the UK’s most engaging brands. Our research has shown that their highly engaging campaigns - such as the Gorilla and Eyebrows advertising - have helped reinforce a very strong emotional connection and build one of Britain’s best loved brands. With the merger of Cadbury/Kraft in final stages of discussion, it will be interesting to see how this impacts on the incredibly strong relationships consumers hold with the brand. ”
January, 2010
