Researches gathered a group of 40 men and women and let them listen the recordings of a Maserati, a Lamborghini and a Ferrari, along with
a Volkswagen Polo. After participants listened to these sounds, they measured their levels of testosterone and compared results.
It was found that 100% of female participants had a significant increase in testosterone secretion after listening to the Maserati compared to only half for men.
Men had better results for Lamborghini’s recordings with 60% showing a testosterone increase.
As for Volkswagen Polo, its sound dipped
a testosterone, researches said.
September, 2008.