It was found that 9 out of 10 young women believe it is very important that they, as well as the people in their lives, are reliable. More than 80% of women surveyed said their friends and family would say they can always be counted on to be reliable, and just as many reciprocate that trust by seeking their advice about health-related decisions.
Also, more than half of women surveyed said that they count on friends and family for one or more of the following: general emotional support, care taking, relationships and health advice. However, where they turn for health advice varies, depending on the sensitivity of the topic:
For instance, for general health information and advice, about two thirds of women surveyed said they rely on their mothers (68%) and their healthcare professionals (67%). They are followed by their partners or spouses (50%), the internet (46%) or a friend (37%).
When the health topic is more personal, like sexual health, birth control and their periods, more women said they rely on their healthcare professional (76%) or even the internet (28%) before their mother (26%), friends (25%) or their partner or spouse (19%).
The survey was conducted online from November 16 – 21, 2007, by KRC Research on behalf of Ortho Women’s Health & Urology™, Division of Ortho-McNeil-Janssen Pharmaceuticals, Inc., and involved 1 003 women, ages 18 to 34 years old (currently taking the pill).
The data obtained in this survey became a base for the “Count on Me” program.
1. The Count on Me program
2. New Survey Shows Young Women Turn to Traditional Values In Life, Relationships and Health
