This time Luxury Institute studied the Best of the Best among luxury brands in China.
According to the Chinese consumers with a score out of 10, we have the following:
Women's fashion: Prada 8,77; Yves Saint Laurent 8,75; Hermes, Gucci and Dolce & Gabbana 8,68;
Women's shoes: Ferragamo 8,69; Gucci 8,66; Hermes 8,64;
Handbags: Hermes 8,93; Lulu Guinness 8,77; Ferragamo 8,76;
Men's fashion: Giorgio Armani 8,74; Louis Vuitton 8,68; Dior Homme and Paul Smith 8,54;
Men's shoes: Louis Vuitton 8,66; Versace 8,51; Giorgio Armani, Brian Atwood and Gucci 8,.48;
Automobiles: Porsche 8,79; Mercedes-Benz 8,72; BMW 8,70
The Luxury Institutes survey (Luxury Brand Status Index) was conducted among 600 Chinese consumers with a minimum household income of 1 million Chinese Renminbi or 147 000 US dollars (July, 2009).