Motorola decided to survey habits of parents and children from the quite different point of view. The brand tried to understand behaviors of the Millennial generation (young adults ages 16-27) regarding consumer technology decisions and rich media consumption habits.
It has been found that there are differences in Millennials’ expectations and the influence that they are already exerting over buying decisions of their parents for video and broadband products and services.
For example, 71 % have influence over parental decisions about cable, DSL or dish-satellite services, including young people who no longer live with their parents. 62% have influence over which HDTV set and programming package to buy. But 70 % feel their expectations and demands are far greater than their parents’ for rich media experiences.
Regarding the future of television, Millennials have some ideas:
84% expressed interest in archived TV programs and movies available on demand. 86% have interest in being able to pause a TV program in one room and resume play in another room in the house while 83% have interest in the ability to download TV programs from a DVR to a memory device for use on mobile players.
All results in details are
here.
Findings are based on an online panel survey among 1 000 members of the Millennial generation in the United States, ages 16-27, April 18–23, 2008. The sample included 500 men and 500 women.
1. On Demand Is in Demand by Millennials, Motorola Study Shows
