It is based on the Nielsen Brand Score, a unique measurement combining presence of the brand in the home, average annual spend on the brand and consumer engagement or attitude toward the brand.
This year the top three includes
Cadbury ,
Coca-Cola and Bega (cheeses), an Australian dairy industry icon.
Experts mark that despite of the very tough year for the economy, the majority of manufacturers continued to support their brands with advertising:
In the case of the top three, Cadbury increased its estimated ad spend by 20%, Coca-Cola by 19% and Bega invested in advertising in 2009 – from
having no recorded spend in the previous year. This is a common trend for 17 of the 25 top brands.
February, 2010
