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SPORTWEET
 
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Launching its brand new collection in June, UNIQLO created a fun analytical instrument to rank Twitter accounts like sportsmen, basing on their activity, spirit, power, speed and popularity.

source: uniqlo.com/sportweet


It is named SPORTWEET and despite of its flippantness (or thanks to it), this tool became rather popular. During a week about 10 000 rankings for “ordinary” users, media and brands’ accounts were made.

Since visitors of this site often see energetic and dynamic movies of athletes in various sports such as tennis, soccer, basketball, martial arts, track and field, and dancing, we decided *just for fun* to evaluate sportive accounts of different brands with this UNIQLO tool:

For instance, UMBRO , PUMA, Nike, Adidas, etc.

Please note, that UNIQLO doesn’t advise to take results seriously. Especially because, a SPORTWEET rank couldn’t be defined sometimes (when a special account was not used recently or protected).

June, 2010
     
 
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