This year is not an exception to the rule. Partners set a list of 50 new products launched in 2009 and asked consumers which of them they remember and why.
Consumers’ likings are the following:
1. new KFC grilled chickens (pic.) – Kentucky Grilled Chicken (40,1%);
2. new McDonald’s coffees
McCafé (29,6%);
3. a music video game Beatles: Rock Band (18,3%);
4. new plaids with sleeves Snuggie (17,7%);
5. new smartphones Blackberry Storm (13,2%);
6. news sandwiches Quizno’s Torpedo (12,9%);
7. new hamburgers McDonald’s Angus Deluxe (12,6%);
8. new nachos Taco Bell Volcano (10,7%);
9. new mobile phones T-Mobile Google G-1 (7,3%);
10. new Samsung LED TVs (6,9%)
According to
Sentient Decision Science , all these new launches have one common feature. It is the pervasiveness of consumers being actively online while watching television. 85% of people who are online while watching television have searched for something they just saw and this is a significant shift in the information flow.
Also, women are significantly more likely than men to recommend new products to friends and family and take recommendations (58,8% versus 45,3%, and 59,7 % versus 47,3%).
As for
Twitter, its users see the Twitter medium as a highly influential source of information (56%). They are also more likely to visit a product web site after viewing a commercial (44%); and they report watching significantly more news online than the overall group (73% versus 48%).
November, 2009
