Researches found that American car owners (about 67% of respondents) believe that their vehicles have unique personalities. Also, 56% of being surveyed said they had a “strong emotional bond” with their vehicles. Additionally, both women (66%) and men (56%) feel their personality is similar to their vehicles.
Interestingly, that nearly half of drivers think their vehicle has a gender. 60% of vehicles viewed as female and 40% viewed as male. Besides, about 15% car owners have a name for their vehicle and 28% of those who name their vehicle say they chose a name based on someone they know.
“At Shell, we’re experts on fuel, but we wanted to know more about drivers’ “autotudes” – or the bond they have with their vehicles,” – said Todd Jackson, advertising manager, US Retail. “The results showed us drivers have a surprisingly strong emotional tie with their automobiles, and that’s why we are pleased to provide them with a gasoline that can help eliminate gunky buildup on critical engine parts and educate consumers that not all gasolines are the same”.
1. Shell “Autotude” Survey Reveals What People Think About Their Vehicles and Driving (March, 2008) 
