Scientists from the Stanford University studied the attitude of iPhone owners to their beloved gadgets.
image: stanford.edu
They carefully asked about habits and inclinations 200 students with iPhones, 70% of whom had owned their iPhones for less than a year, and found:
Some of iPhone owners feel they are addicted to their gadgets.
If to rank their dependence on the iPhone on a scale of 1 to 5 (where 5 being addicted and 1 being not at all addicted), 10% of the respondents said they had a full addiction to the device, 34% ranked themselves as a 4 on the scale, and only 6% said they weren't addicted at all.
Also, 32% of students who feel themselves not very addicted acknowledged they would become addicted someday.
May be, they have a sense, because 75% of iPhone owners fall asleep with the iPhone in bed with them, 69% think that they prefer to forget their wallet than their iPhone when leaving home in the morning, and 85% use iPhones as watches. At that, about a quarter of students surveyed reported that the iPhone felt like an extension of their brain or body (and had a lot of personal information inside).
According to researchers, 3% of iPhone owners have named their iPhones, and 3% don’t let anyone touch them.
March, 2010