It is compiled for Superbrands by
TCBA (The Centre for Brand Analysis), that analysed the views on B2B brands of an Expert Council and over 1 500 business professionals.
The first place of the UK Business Superbrands 2009 rating is achieved by Google that has retained the highest result since 2008. It is followed by Rolls-Royce Group (2) and Sony (3). Microsoft became 4th while Nokia got the 5th line of this rating.
New entries into the top 10 are: Michelin in 8th place (rising from last year’s 63rd), Sony, Nokia, the London Stock Exchange and Bupa.
Full data of the UK Business Superbrands 2009 rating, including the Business Superbrands Selection process and the methodology, are
here.
February, 2009.
