It based on the survey conducted by Populus amoung the key opinion leaders in business, politics, media and so on and using five different factors to rate companies and brands. These are the pioneering, rigour, objectivity, authenticity and clarity of their ideas.
Companies’s and brands’ achivements were judged with a scale from 0 to 5 and their scores were compared with the last year results.
As it could be seen (pic.), the highest stage of the Index was achived by Apple, that passed the last year champion Google with 0,1 of a point. Also, there are some newcomers, such as Amazon, GSK, Facebook and Twitter.
The Thought Leadership Index highlights the most successful corporate and non-profit Thought Leaders, according to UK Key Opinion Leaders. The research is conducted by Populus using their Opinion Leader Network: KOLs drawn from four audiences: City and Business; Politics and NGOs; Media and Communications; The Public Sector (November, 2009).
